The Power of Text Messaging Marketing: Boost Your Business with High Open Rates

Jul 05, 2023
14 People Read
woman with funky pink hair and text message marketing aka the secret sales sauce

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase.  

The Power of Text Messaging Marketing: Boost Your Business with High Open Rates

two women texting

In today's digital age, effective marketing strategies are crucial for businesses to reach and engage their target audience. One such strategy that has gained significant traction is text messaging marketing. With open rates soaring as high as 98%, text messaging presents a compelling opportunity to directly connect with customers and increase sales. In this informative blog post, we'll explore the advantages of text messaging marketing and provide practical tips on getting started. I have tested out 4 different SMS Marketing Services and there is one that I really love, SlickText. I have a special promo code for 15% off at the bottom of the blog. Let's dive in!

The Impact of Text Messaging Marketing:

Emails have an average open rate of 20%, while text messages boast an impressive 98% open rate. Additionally, an astonishing 90% of text messages are read within three minutes of being received. These statistics highlight the unparalleled immediacy and engagement of text messaging marketing.


I need to just explain for a moment the different tools available to drive engagement using SMS Marketing.

  • Easily add images or GIFs to your messages

  • Easily send links to web pages or ahem, affiliate marketing funnels.

  • Challenge your audience with a QUIZ

  • Engage your fans with a poll

My favorite part about all of this, is that you are confined to just a few lines of text. I am just about ready to give up on the ridiculous amount of time it took for me to craft a beautiful email blast, when the return I get from a two sentence text is sooo much better.

Easy-to-Use Text Messaging Software:

Implementing text messaging marketing doesn't have to be complicated. Tools like SlickText (my personal favorite) make it easy for businesses of all technical levels to take advantage of this powerful marketing channel. SlickText offers a user-friendly interface for managing conversations, organizing contacts, and sending personalized messages.

Building Your Text Messaging Audience:

Before you start sending text messages to your customers, it's crucial to obtain their consent. By leveraging keywords, you can allow customers to opt-in to your text messaging service easily. When customers text a specific word to a designated number, they express their interest in receiving text messages from your business. SlickText simplifies this process, enabling you to set up keywords and automatically add opt-ins to specific subscriber lists.

Give up on email campaigns

Crafting Effective Auto-Confirmation Messages:

After customers opt-in, it's essential to provide an auto-confirmation message to acknowledge their subscription. SlickTexts's AI-powered features allow you to generate personalized messages that thank customers for joining and promise exclusive offers. You can even include links to direct customers to specific landing pages on your website for further engagement.

Alternative Methods of Opt-In:

Keywords aren't the only way to build your text messaging audience. You can also incorporate opt-in checkboxes on forms, allowing customers to provide explicit consent to receive text messages. SlickText provides the flexibility to create custom web signup forms, where customers can input their details and explicitly agree to receive promotional messages.

Text messaging marketing presents a tremendous opportunity to engage with customers directly and increase sales. With significantly higher open rates compared to emails, businesses can leverage text messaging to capture their audience's attention and drive action. Tools like SlickText simplify the process, making it accessible to businesses of all sizes and technical expertise levels. By obtaining consent through keywords or opt-in forms, you can build a responsive audience that eagerly awaits your text messages. So, are you ready to tap into the power of text messaging marketing and take your business to new heights? Start exploring the possibilities today!

Okay I promised you a promo code. Use: STR1761 for 15% off your first month of SlickText.

#TextMessagingMarketing #EngageCustomers #HighOpenRates #BusinessGrowth #SMSMarketing

Disclosure:  Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase.