Top 10 LGBTQ+ Influencer Marketing Strategies

Jul 02, 2023
0 People Read
two lesbian women kissing during a gay pride parade

LGBT Influencer Marketing Strategies Create Authentic and meaningful connections

Top 10 LGBTQ+ Influencer Marketing Strategies

In recent years, influencer marketing has become an essential tool for brands to reach their target audience. With the rise of social media, LGBTQ+ influencers have emerged as powerful voices in the digital space. Their ability to connect with their followers and advocate for LGBTQ+ rights has made them valuable partners for brands looking to promote inclusivity and diversity. In this article, we will explore the top 10 LGBTQ+ influencer marketing strategies that can help brands effectively engage with the LGBTQ+ community.

1. Authenticity is Key

Authenticity is crucial when partnering with LGBTQ+ influencers. Brands should ensure that the influencers they collaborate with genuinely support LGBTQ+ rights and causes. Right off the bat, I'm going to recommend you find a consultant of EDI (Equity, Diversity and Inclusion) Even if you are a gay-owned company, you will benefit greatly by having an expert in navigating a marketing campaign or vision that is essentially focused on diversity.

If you are looking for a fierce EDI Consultant check out Kira Troilo based out off Boston, and take a glance at what she does.

2. Choose the Right Influencers

It is essential to select influencers whose values align with your brand. Look for influencers who have a genuine connection with the LGBTQ+ community and can effectively communicate your brand's message.

3. Collaborate on Meaningful Content

Work closely with influencers to create content that resonates with their audience. This could include sharing personal stories, discussing LGBTQ+ issues, or promoting inclusive products and services.

4. Embrace Diversity

Highlight the diversity within the LGBTQ+ community by partnering with influencers from different backgrounds, ethnicities, and gender identities. This will help your brand appeal to a broader audience. How do you assemble a group of models for a campaign with a goal to highlight diversity, without making it seem as forced as a brochure for a community college. It can be difficult. Try to approach the project without clear ethnic goals. Have your casting team bring in diverse bodies, ethnicities and genders. Post in the casting notice that this is an LGBTQ+ campaign and you will hopefully have your pick of rare and beautiful talents to build your campaign. Remember, models are often times influencers too... there are many people who might be moved by your campaign both the talent and those working behind the scenes. All of those people can contribute to it's success or failure.

5. Support LGBTQ+ Causes

Show your commitment to the LGBTQ+ community by supporting relevant causes and initiatives. Collaborate with influencers to raise awareness and funds for LGBTQ+ organizations. If this is new territory for you, congratulations for stepping out of your comfort zone. It is important to listen you your LGBTQ community and turn to them when you have questions. A gay influencer might have some favorite charities they already work with and trust.

authenticity is key

6. Engage in Conversations

Encourage open discussions about LGBTQ+ topics by engaging with influencers and their followers. This will help create a sense of community and foster meaningful connections. This means commenting on posts as your brand in a positive and meaningful way.

7. Be Inclusive in Campaigns

Ensure that your marketing campaigns are inclusive and represent the LGBTQ+ community accurately. Avoid tokenism and strive for genuine representation. This is where a an expert in EDI (Equity, Diversity, and Inclusion) can be very useful.

8. Educate Your Audience

Use influencer partnerships to educate your audience about LGBTQ+ issues, terminology, and history. This will help promote understanding and acceptance. We all need to continue learning. Surprisingly, there are indeed gay people in our community who aren't aware of current issues.

9. Leverage Pride Month

Pride Month is an excellent opportunity to engage with the LGBTQ+ community. Collaborate with influencers to create Pride-themed content and support Pride events. But don't make it a once a year thing and drop it. If having the support of the LGBTQ+ community truly means something to your business, you need to include us all the time. End of story.

10. Measure and Analyze Results

Track the success of your LGBTQ+ influencer marketing campaigns by monitoring engagement, reach, and conversions. Use this data to refine your strategies and improve future campaigns. Beyond the cold data, make sure you follow up with your influencers to see how they fared in the campaign, both financially and in the way they were supported throughout the campaign. Were you sensitive to what can be very sensitive issues? Where did you excel? Where can you do better.

In Conclusion

LGBTQ+ influencer marketing can be a powerful tool for brands to connect with the LGBTQ+ community authentically. By following these top 10 strategies, brands can effectively engage with LGBTQ+ influencers and their followers, promoting inclusivity and diversity. Remember, authenticity, meaningful collaborations, and a commitment to LGBTQ+ causes are key to successful influencer marketing campaigns in the LGBTQ+ space.

Check out some of my other articles

If you are an aspiring LGBTQ+ Influencer check this out

Learn how Gay couples are outpacing straight folks in income